Thank you to our panel of judges that helped select the winners.
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Here are our winners!

Congratulations to Vivametrica for winning First Place, to FloodMapp for Second Place , and to Dreyev for Third Place!

Meet the five finalists

Shruthi Rao
CEO & Co-Founder

Combines an insurer’s book with the power of external data to determine hidden risks/exposures 

New York, USA

Malgorzata Stys
CEO & Co-Founder

AI-powered copilot to prevent distracted and drowsy driving to fleet managers, insurers and ride sharing companies

New York, USA

Juliette Murphy
CEO & Co-Founder

An intelligent flood alert system, that saves businesses money, by reducing their flood related losses

Brisbane, Australia


Janthana Kaenprakhamroy
CEO & Founder

On demand insurance for freelancers, contractors, and everyone else in the sharing economy and the gig economy

London, UK

Christy Lane
Founder & Co-CEO

Analyzes data from wearable sensor devices for the assessment of health and wellness.

Calgary, Canada


Learn more about the program
Official Press Release  |  Official Rules  |  FFiT 2018 Home Page

Competition Recap


Presented by

Supporting Sponsors

Contributing Sponsor

Final Judges
Rehan Ashroff
Director of Innovation Lab
Farmers Insurance Group
Sharon Fernandez
President of Farmers Business Insurance
Farmers Insurance Group
Debbie Brackeen
EVP, Chief Strategy & Innovation Officer
CSAA Insurance Group
Kari Wittgens
Director, Software Development
Liberty Mutual Insurance
Holly Reinen
VP, Global Technology Solutions
Samara Jaffe
Managing Director
InsureTech Connect


Stephanie Lloyd
Head of New Ventures
Farmers Insurance Group
Claudine Modlin
Head of Strategic Planning and Competitive Intelligence
Farmers Insurance Group
Timothy J Murray
Head of Claims Shared Services
Farmers Insurance Group
Aran Paik
Chief Actuary - Business Insurance
Farmers Insurance Group
Amanda Reierson
Head of Digital
Farmers Insurance Group
Linsay Hohmann
VP, Policyholder Services & Support
CSAA Insurance Group
Vivian Li
Principal, Corporate Venture Capital & Labs
CSAA Insurance Group
John Heveran
SVP and CIO of Commercial Insurance
Liberty Mutual Insurance
Katie Jenkins
SVP, Chief Information Security Officer
Liberty Mutual Insurance
Kelle Bub
Innovation Manager
Bonnie Wasgatt
Corporate Development Executive
Jackson National Life Insurance
Katie Silvers
Strategic Innovation and Incubation
Walter de Oude
Singapore Life
Beth Maerz
VP, Customer Experience & Innovation

$75,000 cash +
Additional in-kind support
Expert advice and education from insurance executives
Exposure to Sponsors and industry leaders
Live Pitch Event at InsureTech Connect 6,000+ attendees

The challenge

How might women-led startups with a market-ready solution address key priorities for the insurance industry (non-health)?


Jun 18

Competition Launch

Jun 18 - Jul 30

Online Application Round

Aug 3 - 20

Online Judging Round

Aug 28

5 Finalists Announced

Aug 28 - Sep 28

Mentorship Round

Sep 11

Education Module

Oct 1

Final Live Pitch Event at InsureTech Connect


Event & Prize Partners

Prize Details

Prize details Top 3 Top 5 Top 10 All
1st Place Winner $35,000
2nd Place Winner $25,000
3rd Place Winner $15,000
InsureTech Connect - Invitation to present #1 Winner
Partnership opportunities
Free co-working space at Upward Hartford
Showcase on Quesnay website
Innovation Women membership Free Disc. Rate
Introductions to industry leaders
Social Media announcement
Training and Q&A with industry experts
InsureTech Connect - Special rates 2 Free Tix 2 Free Tix Disc. Rate Disc. Rate

Click here
to learn more

Advocates & Influencers



Jennifer Barrett
Chief Education Officer at Acorns
Karen Cahn
Founder & CEO at iFundWomen
Susan Holliday
Principal Industry Specialist at IFC
Caribou Honig
Chairman and Co-founder at InsureTech Connect
Andrea Silvello
Co-founder & CFO Neosurance
Ron Suber
President Emeritus and Senior Advisor at Prosper Marketplace
Arun Sundararajan
NYU Professor
Assaf Wand
CEO and Co-Founder at Hippo

Help us spread the word



E-mail us at if you have any questions.


Why is Quesnay running this program?

Over the last 5 years, Quesnay has been working with clients in insurance, financial services, telecommunications, and media to help accelerate innovation. Quesnay runs innovation competitions, creates customized acceleration programs, and develops digital partnership strategies in order to source external ideas / startups and connect them into the clients’ organizations. 

Quesnay, like many others, recognizes the distinct lack of representation and startup funding among women and wanted to use the competition format as a way to fund, mentor, and provide marketing and partnership opportunities for female founders. Quesnay's CEO, Jennifer Byrne, is a female founder, angel investor, and former corporate executive so this was a cause that resonated with the company on multiple levels.

Quesnay launched the Female Founders in Tech Competition in 2017 with great success and is expanding the program this year with dedicated tracks in InsurTech, FinTech, and MediaTech. 2018 will kick off with the InsurTech track, where the gap in the number of women-led startups is particularly stark. In 2017, just one in six (16%) individuals driving the start-ups applying to Startupbootcamp InsurTech were women. A study of 535 InsurTech companies worldwide found that just 4% (20 in total) were founded by women (Source: Eva Genzmer of the German InsurTech Friendsurance).

Through Female Founders in InsurTech 2018, Quesnay hopes to increase those numbers by supporting women through mentorship, visibility, and funding, while offering a platform for encouraging inclusion in the industry.


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Who should apply?

  • Startups globally are eligible to apply (see Official Rules for exceptions).

  • Startup must be led by a female founder, co-founder, CEO, or C-Suite leader.

  • Startup’s product offering must be relevant to the insurance industry (may have broader applicability than insurance)

  • Startup must at least have a Minimum Viable Product (MVP) that has a planned launch or has already been launched in-market ** We do not have a cap on previous funding, experience level, or time in market. **

More specifics on eligibility criteria are available as part of the Official Rules.

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Why should I apply?

You will have access to a number of benefits and opportunities:

  • All Eligible Applicants:

    • Discounted registration rate to attend InsureTech Connect.

    • Opportunity to have your product evaluated by leaders from business, academia, investor, and incubator community during the Online Judging Round.

    • Potential to be added to Quesnay’s database of qualified solution providers which may offer partnership opportunities with Quesnay clients.

  • Top 10 Applicants:

    • Two-hour education module - “Learning the Language of Insurance” delivered via web conference by industry leaders, in partnership with LOMA, covers the unique complexities of the insurance industry, to help leaders promote collaboration and drive viable solutions. This module will leverage highly acclaimed training content from LOMA, an industry leader in education and training, and teaches critical knowledge for anyone working in the insurance industry.

    • Discounted registration rate to attend InsureTech Connect.

    • Potential to be added to Quesnay’s database of qualified solution providers which may offer partnership opportunities with Quesnay clients.

    • Promotion through social media channels (Linkedin, Twitter, Facebook).

  • 5 Finalists:

    • Introductions to Potential Partners at InsureTech Connect.

    • Complimentary passes for 2 participants (per Finalist) to InsureTech Connect.

    • Potential to be added to Quesnay’s database of qualified solution providers which may offer partnership opportunities with Quesnay clients.

    • Discounted rate (25%) to become part of Innovation Women network.

      • Innovation Women provides visibility and speaking opportunities for entrepreneurial, technical and innovative women. Innovation Women members receive a number of benefits including invitations to speak at events.

    • Promotion through Quesnay website and social media channels (Linkedin, Twitter, Facebook).

  • 3 Winners:

    • Cash prizes

      • 1st Place: $35,000

      • 2nd Place: $25,000

      • 3rd Place: $15,000

    • Partnership Opportunities with Sponsors.

    • Three months of complimentary access to co-working space at Upward Hartford + 3 introductions to local insurance companies (per Winner).

    • Complimentary passes for 2 participants (per Winner) to InsureTech Connect.

    • For 1st Place winner only: Speaking opportunity in an Innovation Showcase session at InsureTech Connect.

    • Free Innovation Women membership.

    • Potential to be added to Quesnay’s database of qualified solution providers which may offer partnership opportunities with Quesnay clients.

    • Promotion through Quesnay website and social media channels (Linkedin, Twitter, Facebook).

      • Quesnay will also help promote each Winner through our social media channels and extensive partnership network to raise awareness of each Winner’s work and solution.

      • Quesnay's network consists of industry leaders, the VC / investor community, technology platforms, and prominent universities with entrepreneurial networks.

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 What types of products and solutions qualify?

  • Products and solutions must include a relevant use case for the insurance industry (non-health):

    • Illustrative example insurance products include: Auto, Life, Pet, Property & Casualty, Small Business.

    • Illustrative example areas of digitization include: Claims, Underwriting, Customer Acquisition & Retention.

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Where and how do I apply?

  • The Application Link will allow you to register, acknowledge the Official Rules, and then answer a few questions in writing on your product. You may also upload an optional video demo of your product. More detailed requirements are provided in the Official Rules.

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What happens after the Online Application Round?

  • Once the Online Application Round is complete, applicants will be evaluated by a group of judges, who are leaders from business, academia, and the VC / incubator community (judging criteria are available in the Official Rules.

  • Following the Online Judging Round, 5 Finalists will be selected to present at the Final Live Pitch event on October 1st at InsureTech Connect in front of a panel of judges (judging criteria are available in the Official Rules.

  • 5 Finalists will also have the opportunity to be coached by mentors (virtually, no travel required) who are insurance leaders and experts to refine their presentation, business plan, and obtain feedback. The top 10 applicants will also have access to 2 hour education module - “Learning the Language of Insurance” delivered by industry leaders, in partnership with LOMA.

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What will be expected of the Finalists for the Final Live Pitch Event?

  • Each Finalist will be expected to deliver a 3-5 minute presentation followed by 5 minutes of Q&A with a panel of judges. The pitch may include a product demo and further company and product details. Building on the details provided in the Online Application Round, the finalists will be asked to elaborate on their growth strategy and the areas where they’ll benefit from partnerships. More details on the pitch materials and judging criteria are available in the Official Rules.

  • The female founder, co-founder, CEO, or C-Suite leader will be required to present at the event.

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Where and when is the Final Live Pitch Event being held?

  • InsureTech Connect is proud to host Quesnay's Female Founders in Tech Final Live Pitch Event. InsureTech Connect is the world’s largest insurtech event — offering unparalleled access to the largest and most comprehensive gathering of tech entrepreneurs, investors and insurance industry incumbents from across the globe.

  • The Final Live Pitch Event will take place in the afternoon on October 1st at MGM Grand Las Vegas.

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Will travel costs be covered for the Final Live Pitch Event?

  • Quesnay will cover the cost of travel and one night of hotel stay for one participant - the female founder, co-founder, CEO, or C-Suite leader from each of the Finalists. Reimbursement of up to $1,800 total in documented reasonable travel and lodging expenses is available to the participant if they reside in a physical location that is more than 250 miles from Las Vegas. You may have other staff members attend the event at their own expense.

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