Meet the Finalists

Interested in attending the final pitch event? RSVP here

Announcement | FFiT Homepage | Online Judges

Gentry Lane

Founder & CEO

AI and deep learning to detect sophisticated cyber threats

United States

Aurora Voss

Co-Founder & CEO

Data-drive platform to deliver efficient, digital claims experience


Jen Friel


Live video platform to improve risk assessment, resolution

United States


Liri Halperin Segal

Co-Founder & CEO

Conversational AI platform designed specifically for the insurance industry


Kate Terry

Co-Founder & COO

Tech-based insurance products for changing consumer needs

United States


1-on-1 expert advice and 10+ education sessions
Pitch at InsureTech Connect and introductions to industry leaders
$25,000 in cash prizes

The Challenge

“How might startups with market-ready solutions collaborate with insurance providers to address key technology opportunities in the industry today?”

Who Should Apply?


Women-led Startups Globally
Led by a Female Founder, Co-founder, CEO, or C-suite Leader


Insurance Related
New solutions, approaches, and business models


Innovative Solution
Minimum Viable Product (MVP)

Learn more here






Event & Prize Partners

Prize Details


First Place Winner

First, Second, and Third Place Winners

People’s Choice Winner

Top Applicants

Top 5 Finalists

  • Introductions to industry leaders

  • 2 complimentary passes to attend InsureTech Connect

  • Regulatory & compliance in insurance education session from Boost Insurance

  • Virtual office hours with past Female Founders winner

  • Q&A with investment expert on best practices when raising capital

  • Discounted Innovation Women membership

Top 30 Applicants

  • Complimentary access to co-working space at Upward Hartford for 1 person per company

All Participants
  • Opportunity to participate in an Ellevest financial planning workshop

  • Webinar on the benefits of public speaking from Innovation Women

  • Access to Quesnay’s exclusive online community and related promotional opportunities

  • Visibility amongst 100+ judges, mentors, & advocates

Click here to learn more


Laurna Castillo
Product Director
CSAA Insurance Group
Jerry Gupta
Swiss Re
Mitch O.png
Mitch Ocampo
Studio Innovation Lab Executive
Martin Woll
Lindsey Cooper
Steve Helfer
Execution Manager
Gregg Peterson
Digital General Manager, Insurance
DXC Technology
Walter de Oude
Singapore Life
Phil Karecki
Chief Technologist
DXC Technology
Dikla Wagner
Head of Tech Scouting - Israel
Munich Re
Olga Dotter
Head of Incubator
CSAA Insurance Group
Beth Maerz
VP Customer Experience
Michael Wilson
Head of Product Marketing, Insurance


Phase Date
Competition Launch Jun 24
Online Application Round Jun 24 - Jul 28
Online Judging Round Jul 31 - Aug 12
5 Finalists Announced Aug 20
Mentorship Round Aug 26 - Sept 20
Final Pitch Event at InsureTech Connect Sept 23


Help us Spread the Word



E-mail us at if you have any questions.


Why is Quesnay running this program?

Quesnay has 7 years of experience running innovation competitions in industries including financial services, insurance, media, telecom, and automotive. We observed fewer women-led startups applying to the competitions we ran and the distinct lack of representation and startup funding among women in the industries we work in. Although there’s been some progress over the past year, there is room for much improvementin 2018, venture capitalists invested $109.36 billion in companies with all-male founders while women received just $2.88 billion in venture capital money. We launched, and continue to run, the Female Founders in Tech program to help solve this problem.

Launched in 2017, the Female Founders in Tech program identifies and evaluates innovative technology solutions and unique talent for corporations while also providing access to capital, mentorship, and partnership opportunities to startups.

In 18 months we have seen leading companies participate as sponsors, over 300 startups register from 42 countries, 250 industry experts participate as judges and mentors, and a larger ecosystem of innovators spread the word on the program. Encouraged by this momentum, we are going bigger in 2019 with ongoing tracks in InsurTech and FinTech and a new track in Mobility.

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Who should apply?

You are eligible if your business meets the following criteria:

  1. Must have a female (or identifies as female) founder, co-founder, CEO, or C-Suite leader;

  2. Have a product offering that is relevant to the insurance industry and that addresses technology opportunities ** May have broader applicability than insurance **

  3. Have a Minimum Viable Product (MVP) that has a planned launch or has already been launched in-market ** No cap on required experience level, or time in market **

  4. Less than 50% owned by corporation / investor (e.g., Venture Capital firm)

  5. Have outside capital funding of less than five million U.S. dollars ($5,000,000) or its foreign equivalent, all determined as of the date that Quesnay begins accepting applications

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Why should I apply?

You will have access to a number of benefits and opportunities:

All Participants will be invited to the Final Pitch Event currently planned to take place at InsureTech Connect on September 23, 2019. All applicants will also have the opportunity to:

  • Obtain a special registration rate to attend InsureTech Connect, a conference currently scheduled in Las Vegas, NV on approximately September 23, 2019

  • Participate in an Ellevest financial planning workshop

  • Access Google Cloud for Startups Program

  • An invitation to join Quesnay Connect, Quesnay’s exclusive online community for startups, corporate partners, investors, and experts

  • Participate in webinar delivered by Innovation Women on the benefits of public speaking

Top 30 Round 1 Submissions will also receive complimentary access for 1 person per Participant during the week (Monday-Friday, 9am-5pm) to co-working space at Upward Hartford (a co-working space based in Hartford, CT) for 1 month.

Top 5 Finalists will also have access to receive the following:

  • Introductions to potential business partners. The Sponsor will endeavour to coordinate the introductions and announcements with each Round 2 Finalist during and after the Final Live Pitch Event

  • Two (2) complimentary passes per Finalist to attend InsureTech Connect

  • Education session on the regulatory implications of emerging technologies and business models delivered by an executive of Boost Insurance

  • Q&A with investment expert on best practices when raising capital

  • Virtual Office Hour with past Female Founders winner

  • Discounted rate to become part of the Innovation Women network

  • Social media announcement through Sponsor’s channels

Female Founders in Tech Prize Winners:

  • Cash prize:

    • First Place Prize: $12,500 (awarded as electronic transfer)

    • Second Place Prize: $7,500 (awarded as electronic transfer)

    • Third Place Prize: $5,000 (awarded as electronic transfer)

  • First Place Prize will receive:

    • Mentorship support from experts at QBE Insurance Group

  • Complimentary access to co-working space at Upward Hartford for 3 months for 3 people per Winner

  • Complimentary Innovation Women membership

  • Introductions to potential business partners

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 What types of products and solutions qualify?

  • Product and solutions must be market-ready and include a relevant use case for the insurance industry **may have broader applicability than insurance**.

    • Example insurance products include: Auto, Cyber, Life, Pet, Property & Casualty, Small Business, Health

    • Example areas of digitization include: Data and analytics use for underwriting, Digital distribution, Customer experience/recruitment/engagement/servicing, risk management, Usage Based Insurance

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Where and how do I apply?

  • The Application Link will allow you to register, acknowledge the Official Rules, and then answer a few questions in writing on your product. You may also upload an optional video demo of your product. More detailed requirements are provided in the Official Rules.

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What happens after the Online Application Round?

  • Once the Online Application Period is complete, applicants will be evaluated by a group of judges, who are leaders from business, academia, and the VC / incubator community (judging criteria are available in the Official Rules).

  • Following the Online Judging Round, five Finalists will be selected to present at the Final Live Pitch event on September 23, 2019 at InsureTech Connect in front of a panel of judges (judging criteria are available in the Official Rules).

  • The 5 Finalists will receive the opportunity to be coached 1x1 by mentors (virtually, no travel required) who are insurance leaders and experts to refine their presentation, business plan, and obtain feedback.

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What will be expected of the Finalists for the Final Live Pitch Event?

  • Each Finalist will be expected to deliver a 3-5 minute presentation followed by 5 minutes of Q&A with a panel of judges. The pitch may include a product demo and further company and product details. More details on the pitch materials and judging criteria are available in the Official Rules.

  • The female founder, co-founder, CEO, or C-Suite leader will be required to present at the event.

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Where and when is the Final Live Pitch Event being held?

  • The final live pitch event will take place on September 23, 2019 at InsureTech Connect (ITC). ITC is the world’s largest insurtech event — offering unparalleled access to the largest and most comprehensive gathering of tech entrepreneurs, investors, and insurance industry incumbents from across the globe.

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