National Association of Broadcasters PILOT organization started Innovation Challenge last year to accelerate innovation in the broadcast industry. Over the past year, it’s been truly amazing and inspiring to see how the last year’s winning teams have brought their ideas to the next level. To build upon the success, we decided to expand the prize money and the number of winners for this year’s innovation challenge.

Here is this year's question: “What is an unconventional way broadcasters and other local media could serve communities?”

It would be greatly appreciated if you could help us spread the news about the challenge.


A Timeline of Innovation (38 seconds)
Original YouTube link:

Innovation Challenge Question (33 seconds)
Original YouTube link:



Feel free to right click & save!

Vertical Banner Ad - Prize (160 x 600)

Vertical Banner Ad - Win (160 x 600)


Horizontal Banner Ad - Prize (728 x 90)

Horizontal Banner Ad - Win (728 x 90)

Rectangular Banner Ad - Prize (300 x 250)

Rectangular Banner Ad - Win (300 x 250)

Square Banner Ad - Serve (500 x 500)


Social media copies

Sample Tweets (Copy + Paste Ready)

  • What is an unconventional way local media could serve communities? $120K await the winners! #InnovationChallenge -
  • What’s your idea? Win up to $30,000 with the PILOT #InnovationChallenge -
  • Could your idea shape the future of #broadcasting? Can you answer our question? Enter #InnovationChallenge -
  • We’re giving away $120,000 to advance the best #InnovationChallenge ideas. Can you answer our question? -

We appreciate your support and in case of questions or comments, please don't hesitate to contact us at Thank you and hope you enjoy the challenge!


Enter the 2017 NAB PILOT Innovation Challenge